This week's WWD Beauty Biz feature on beauty deals in California highlighted the Beauty IOD, and a quote from Sarah Chung of Periscope Solutions, publisher of the Beauty IOD Report Series.
The pursuit of California brands, such as Juice Beauty, suggests that
the tide could be turning, though. Interest in beauty and personal care
transactions hasn’t died. The recession, while steamrolling longheld
business assumptions, hasn’t shaken an underlying faith in the
potential of well-positioned brands. In fact, that faith may be
stronger than ever.
“Beauty is one of those areas where women are treating themselves, even in this economy,” says Sarah Chung, author of the Beauty Information on Demand report, about deals in the sector. “As long as consumer appetites are not satiated, entrepreneurs will continue to respond, and people will want to participate in the market. There is nothing inherently wrong in the beauty industry.”

