Informercials seem to be the topic du jour, appearing as feature stories in Fortune, New York Times and now as a special on CNBC. The direct response television industry seems to be benefiting from the struggling television networks and America's lack of sleep. How big is this industry? Estimates vary. This MarketWatch piece says $200 billion, the Fortune piece says $300 billion.
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Periscope delivers research products and consulting services that inform and inspire the creation of great products, services and companies. Our products include the IOD platform, a proprietary information management system, and we consult in the areas of strategy, marketing and operations. Our Beauty IOD practice focuses on helping new brands and fast-growing beauty companies make strategic decisions in launching, growing and exiting their business.
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