SeekingAlpha posted an analysis of Bare Escentuals's sales by channel. Their data shows that the company is growing less dependent on informercials, their bread and butter, and growing retail sales in boutiques and wholesale through spas and salons. It also notes that Bare spends 7-8% of sales on ads and promotion, while L’Oreal and Estee Lauder spend ~30% and ~25% each.
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Periscope delivers research products and consulting services that inform and inspire the creation of great products, services and companies. Our products include the IOD platform, a proprietary information management system, and we consult in the areas of strategy, marketing and operations. Our Beauty IOD practice focuses on helping new brands and fast-growing beauty companies make strategic decisions in launching, growing and exiting their business.
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